A defined tracking plan
Agree event names, properties, sources, and ownership so the implementation and the analysis use the same definitions.
Growth & analytics
From product events to useful analytics
Analytics collection and Amplitude integration for mobile, web, and backend systems. We define tracking plans, implement events, and connect product behavior to useful analysis.
Discuss analytics and Amplitude
How we approach this work
Useful analytics starts with the questions your team wants to answer. We turn those questions into an event plan, define user and event properties, and implement collection at the appropriate points in the application and backend.
What we work on
Analytics instrumentation
Connect client SDKs and server-side events to Amplitude, with explicit user identification and property mapping across the sources involved.
Analysis and validation
Prepare funnels, retention views, and product dashboards around the agreed questions, and check for missing or duplicated events.
Explore the Use Cases
Illustrative scenarios with proposed tools and implementation notes.
For custom development
Share the product questions you need to answer, the platforms you collect data from, and any existing event schema or Amplitude project.