MMP instrumentation
Integrate the selected SDK, configure initialization, and map the in-app events and identifiers needed for your measurement plan.
Growth & analytics
Marketing measurement, connected to your product
Technical marketing setup for mobile and digital products, including mobile measurement partners, campaign parameters, attribution events, and connections to product analytics.
Discuss marketing and MMP setup
How we approach this work
Marketing tools and product code need a shared measurement plan. We work on the technical setup of mobile measurement partners (MMPs), including platforms such as AppsFlyer and Adjust, and connect the required campaign and in-app data to the rest of your stack.
What we work on
Campaign journeys
Configure attribution links, campaign parameters, and supported deep-link flows, then check the handoff into the application.
Measurement checks
Validate test installs and events, compare the data across the tools involved, and document the event and parameter mapping.
Explore the Use Cases
Illustrative scenarios with proposed tools and implementation notes.
For custom development
Tell us which MMP and acquisition channels you use, the platforms you support, and which events matter to your marketing team.